Advertising on Social Media – Ways to Maximise Your Returns

by Vikas P

Social media platforms have become an integral part of our lives and we find it increasingly difficult to stay away from them. Likes and hashtags have become a part of our lives. Figures provided by STATISTA underlines the growth in social media penetration. As the number of people using smart phones increases, this number will also grow. This makes the Social Media a powerful tool of advertising.

In another report by STATISTA, the revenue generated through social media advertising is steadily increasing. The earnings from social media advertising would be around 49 billion US dollars by 2021.

All these figures highlight the opportunities the platforms like Facebook, Google+, Twitter and Instagram offer for advertising. The social media networks provide an excellent opportunity to connect with friends and family, irrespective of the location. Global connectivity at fingertips also brought in new possibilities for advertising.

But, only if you know how to go ahead. If you are looking to maximise the ROI on Social Media Advertisements, here is how to hit bull’s eye. Let’s make sure you get the most out of the social media advertising by:

Building an optimum mix: While there are several social media platforms, you need to zero in on a few of them for effectiveness. It makes sense to use a mixture of top few platforms such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+. Before you make a decision, make sure it aligns with your business goals and prospective clients. For instance, platforms like Snapchat and Instagram are best choices if you wish to target youngsters. Twitter is preferable if your target customers are mostly adults.

Create fresh and original content: It is important to churn out fresh, original content regularly because people get bored soon. You could keep the clients interested by offering them free tips, e-books or tools. Polls and questionnaires can help to sustain the interest.

Go visual: Social media advertising is ineffective if you don’t think visual. It is well worth to remember the saying “A picture is worth than thousand words”. Use images, videos, infographics, and visuals to tell your story. Visuals boost traffic, promote your brand, and make the website more attractive.

Blog: Just because the majority loves visuals, don’t ignore the words. Keep your blog alive by regular posts. Blogging is a powerful inbound marketing tool to boost your ROI. Make your blog mobile friendly.

Track your efforts: It is important to track your social media activities. Don’t just pump in money without analysing the results. Keep an eye on the social media metrics such as customer reach, lead generation, site traffic, sign-ups and conversions vis-à-vis the total revenue generated.

While it is true that there is no single strategy that could guarantee maximum returns, the above points can certainly help you achieve success. The trick is in tracking the constantly evolving social media space and make changes accordingly. For starters, look at the above tips.


by Vikas P

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