Digital

which-one-are-you
Separating Your Advertising from the Rest

Every now and then you might enjoy a beautiful rainbow after a rainy afternoon, or once in a blue moon…

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Influencer marketing – does it actually work?

Over the past few years, influencer marketing has become one of the hot new trends in the digital marketing space….

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5 killer reasons you MUST have videos on your landing pages

Here is a smart move that is already paying dividends to many top ranking sites. It can also be one…

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Advertising on Social Media – Ways to Maximise Your Returns

Social media platforms have become an integral part of our lives and we find it increasingly difficult to stay away…

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How can heat map tools be used in increasing conversions and improving usability?

Have you ever given a thought how visitors interact with your site – how much of your pages are being…

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AD Tech ANZ: Real-time marketing take-aways

On 18th March 2014, I was invited to facilitate a panel at the Australian Ad:Tech conference held at the Hilton…

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Creating for YouTube: what marketers need to know

As time spent on YouTube continues to rise, the video platform is fast becoming Australia’s number one online video viewing…

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Posse: Rebekah Campbell Q&A

Having made an audacious start in the live music promotion field, Posse did a 360 degree turn – transforming into a…

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Tee Me Up: a conversation with Glenn Tan

The web is a truly unique mechanism that has recreated the world in electronic form as it developed. Recently, I…

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Sell and buy with Chirpify: social commerce is redefined

It was bound to happen eventually –  a social network that lets you make purchases, donate to charities and sell…

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Digital signage: It’s more than just a screen.

When you think of digital signage, chances are you imagine a slideshow of advertising images on a television screen, or…

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A glimpse into the social success of Michelle Bridges’ 12WBT

Michelle Bridges has become a household name. Since it was launched in 2010, her 12 Week Body Transformation has helped…

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5 Things that Lorna Jane is doing to rock Social Media

Recently I was fortunate enough to meet with Digital Strategist Sam Zivot at the Lorna Jane HQ. As a Social…

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Ekkablog: Michelle Levings

Brisbane social media superstar and FoxedGlove proprietor MICHELLE LEVINGS shares the results of the social media campaign she conducted for Ekka 2012. A…

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Search Plus Your World. The new social search innovation from Google

As social media continues to infiltrate our lives, many people are turning to social networks as a search tool and…

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Facebook Commerce: The Next Wave

As investors try to come to grips with Facebook’s flailing share price, smart marketers and Facebook’s thought leaders are turning…

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Do I need an App for my business?

Mobile devices are everywhere, and it seems every other day there’s a new killer app that provides a whole bunch…

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Medium: the latest innovation from Twitter co-founders

Ev Williams and Biz Stone – the incredible duo that are The Obvious Corporation and the brains behind Blogger and…

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Why Buying Facebook Likes Is A Scam

Facebook is one of the hottest topics in news media at the moment, with the post IPO share price declining…

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How to run a LinkedIn group that people will kill to join

LinkedIn is a great place to make connections and raise your profile, especially through groups. LinkedIn groups are a little…

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